Strategic Intent

Strategic Intent is the fundamental drive of a board of directors to achieve strategic success in the long run. It might be, for example, to become the largest company in the software industry, to be the best airline in the world.

Strategic Intent enables a company to make the most of its core competencies, to establish core values throughout the organization that unite everyone to the common goal, and to achieve better results than would have occurred had the board merely sought to fit their resources to the strategic situation.

Source: Bob Tricker, Essential Director, The Economist Newspaper Ltd, 2003